Sales Operations
Custom CRM Application
A tailored CRM that aligned pipelines, activities, and customer history with the way the sales team actually works.
Client industry
Sales Operations transformation
This engagement supported a sales operations organization seeking a more reliable digital foundation for growth, efficiency, and customer experience.
Challenge
The business problem
Off-the-shelf CRM setups forced awkward processes, incomplete adoption, and weak reporting. Leadership could not trust pipeline forecasts or activity discipline.
Solution
How MadyTech delivered
We designed a custom CRM application around the client’s sales stages, required fields, task cadences, and reporting needs. Integrations connected email/WhatsApp touchpoints so history stayed attached to each account.
Technologies used
Technical foundation
- Next.js
- Node.js
- PostgreSQL
- TypeScript
- AWS
Results
Outcomes that mattered
- Higher CRM adoption through process-fit UX
- Clearer pipeline stages and forecast visibility
- Activity history centralized per account
- Faster coaching conversations using trusted data
Screenshots
Visual snapshots from the delivered experience and operational workflows.
Next.js
Node.js
PostgreSQL
TypeScript
AWS
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