Sales & Marketing
LinkedIn Outreach Automation
A compliant LinkedIn outreach and follow-up system that helped sales teams personalize at scale without losing human control.
Client industry
Sales & Marketing transformation
This engagement supported a sales & marketing organization seeking a more reliable digital foundation for growth, efficiency, and customer experience.
Challenge
The business problem
Sales teams needed consistent LinkedIn prospecting, but manual outreach was slow and generic sequencing tools risked spammy messaging and weak CRM hygiene.
Solution
How MadyTech delivered
We built a LinkedIn automation workspace with personalized sequence templates, safe pacing controls, CRM sync, and approval workflows so reps stayed in control of messaging while automation handled scheduling and follow-ups.
Technologies used
Technical foundation
- Node.js
- TypeScript
- PostgreSQL
- React
- Queue workers
Results
Outcomes that mattered
- Higher reply rates from personalized, paced outreach
- CRM records kept in sync with conversation outcomes
- Less time spent on repetitive connection and follow-up tasks
- Clear reporting on sequence performance by persona
Screenshots
Visual snapshots from the delivered experience and operational workflows.
Node.js
TypeScript
PostgreSQL
React
Queue workers
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