Digital Marketing
Social Media Automation & Management
A social media operations suite for planning, scheduling, approvals, publishing, and performance tracking across channels.
Client industry
Digital Marketing transformation
This engagement supported a digital marketing organization seeking a more reliable digital foundation for growth, efficiency, and customer experience.
Challenge
The business problem
Marketing teams managed content calendars in spreadsheets and posted manually across platforms. Approvals were slow, publishing was inconsistent, and reporting was fragmented.
Solution
How MadyTech delivered
We delivered a social media automation and management platform with calendar planning, approval workflows, scheduled publishing integrations, asset libraries, and channel performance summaries—so teams could run campaigns with clearer ownership.
Technologies used
Technical foundation
- Next.js
- Node.js
- PostgreSQL
- Queue workers
- Third-party social APIs
Results
Outcomes that mattered
- Consistent multi-channel publishing cadence
- Faster content approvals with clear ownership
- Centralized asset and calendar management
- Better visibility into post performance trends
Screenshots
Visual snapshots from the delivered experience and operational workflows.
Next.js
Node.js
PostgreSQL
Queue workers
Third-party social APIs
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