Customer Engagement
WhatsApp Business Bot
A WhatsApp automation bot for FAQs, lead capture, order updates, and handoff to human agents.
Client industry
Customer Engagement transformation
This engagement supported a customer engagement organization seeking a more reliable digital foundation for growth, efficiency, and customer experience.
Challenge
The business problem
Customer teams answered the same WhatsApp questions repeatedly while leads waited. They needed automation that felt helpful—not robotic—and could escalate cleanly to people.
Solution
How MadyTech delivered
MadyTech built a WhatsApp business bot with guided flows, FAQ responses, lead capture forms, notification hooks, and live-agent handoff. Conversation logs fed CRM/ticketing so context was never lost.
Technologies used
Technical foundation
- Node.js
- WhatsApp Cloud API
- PostgreSQL
- n8n
- TypeScript
Results
Outcomes that mattered
- Faster first responses on common inquiries
- Qualified leads captured automatically
- Clean handoff to human agents with context
- Lower repetitive load on support staff
Screenshots
Visual snapshots from the delivered experience and operational workflows.
Node.js
WhatsApp Cloud API
PostgreSQL
n8n
TypeScript
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